Feature Audit for Product Management

Easily see which features your customers actually use.

Feature Audit is an easy-to-use analytics tool that provides you with a snapshot of your product's feature usage in seconds.

Unlike most analytics products that end up feeling super complicated and require you to dig several layers deep into the navigation to find the data you're looking for, Feature Audit's simple and elegant design shows you the popularity of your features in a single, beautiful chart.

If you rely on some combination of Google Analytics, database queries, an anecdotal input from your customer support team to make prioritization decisions, Feature Audit can make your life about a thousand times easier.

Do I need to know how to code?

You can add Feature Audit to your site with a single snippet and you're ready to go. No coding required. Feature Audit will start tracking page visits and clicks on your marketing site or web app immediately.

Do you already use Google Tag Manager?

And if you're already using Google Tag Manager, Feature Audit's easy-to-read documentation will walk you through how to add Feature Audit to your container so that you don't have to ask one of your engineers for help to start using it.

If you spend even an hour of your own time or your engineering team's time per month figuring out how urgent a bug report might be, or trying to decide where your team should focus next to increase engagement, Feature Audit will pay for itself in no time.

I want it! How do I get started?

If you want to understand where your product sticks and where it slips, go to featureaudit.com and start your free trial today. And because the team at Feature Audit are friends of the pod, Product Popcorn listeners can get 50% off their first month by using the promo code "popcorn".

Head on over to featureaudit.com and start making more informed product decisions today.



The Deets


As per yoozh, there's the JS snippet you gotta add to the <head>



What Does it Track

Once that's in place, Feature Audit will record the following automatically:

  • Page Visits
  • Clicks on
  •  <button> elements
  •  images
  •  links

The Motion Chart

Page visits are shown on the chart by default, click events need to be enabled to show up on the chart (otherwise, it'd be a bit of a cluster given that some clicks will be irrelevant to the PM).
How to read the chart: The x-axis is popularity, the y-axis is frequency. How many people are using a feature and how often on a given day.



Plot Calculation

I calculate a feature's plot on the graph by:

  • Popularity: People Who Used this Feature Today / Total Number of Today's Visitors
  • Frequency: Days the Feature Has Been Used at Least Once / Days the Feature Has Been in Production

Imagined very simply, let's say a site launched yesterday with 1 feature: "Uploads Image"

  • 100 people visit the site.
  • 100 people upload an image.

May 30th data for "Uploads Image" is

  • Popularity: 100/100 = 1
  • Frequency: 1/1 = 1

Because the chart's range is 0 to 1 on both the X and Y axes, a plot of 1:1 is in the far upper right.



If today, 100 people visit the site and 50 of them upload an image:

  • May 31st data for "Uploads Image" is:
    • Popularity: 50/100 = 0.5
    • Frequency: 1/1 = 1

So, being used every day (so far) but not by everyone.

Where can I find more info? 

The example video at featureaudit.com shows the movement of sample data over time.